Senior marketing leadership. Without the full-time hire.
Most growing firms don't need a head of marketing. They need access to one.
THE PROBLEM
The ceiling nobody talks about
Firms between 5 and 50 people hit a growth ceiling. The founder or a partner is making marketing decisions without commercial marketing experience. They might have a junior marketer, an agency, or nothing at all. The result is scattered activity, no clear pipeline visibility, and no connection between marketing spend and revenue.
Hiring a senior marketing person full-time doesn't make financial sense. But operating without one means every marketing decision is a guess.
THE OFFERING
What you actually get
Direct access to someone who has built and led a 14-person marketing team from scratch, currently runs commercial marketing and RevOps for a SaaS company, and has spent over a decade aligning marketing activity to commercial outcomes. This isn't a monthly report or a strategy deck. It's working-level involvement in the decisions that affect your pipeline.
Pipeline and CRM health
Are leads being followed up? Where are they dropping off? We review your pipeline end to end and identify where revenue is leaking.
Marketing-to-sales alignment
Is what you're spending on marketing actually feeding the sales function? We connect the dots between activity and revenue.
Channel and campaign prioritisation
Where should your budget and time go this quarter? We cut through the noise and focus on what will actually move the number.
Content and positioning review
Does your messaging attract the right clients or just traffic? We review your positioning and make sure it speaks to the people you actually want to win.
AI readiness and search visibility
Are you showing up where your future clients are looking? We assess your visibility across traditional and AI-powered search.
Team and agency oversight
If you have people or partners doing marketing work, are they doing the right work? We provide the senior direction they need.
THE PROCESS
How it works
- 1
WEEK 1
Focused onboarding session
We get into your firm, your pipeline, and your priorities. This sets the foundation for everything that follows - no lengthy questionnaires, no homework for you.
- Discovery session covering your services, clients, and commercial goals
- Review of your existing marketing activity and CRM setup
- We set the priorities - you don't have to produce a document
- 2
ONGOING
Async access plus structured check-ins
Monthly or fortnightly sessions depending on your needs, with async access in between for the decisions that can't wait.
- Regular sessions structured around your pipeline and active priorities
- Async access between sessions for time-sensitive decisions
- No account management layer - you deal directly with the person doing the work
- 3
EVERY ENGAGEMENT
Direction and decisions, not a process to manage
You get clear answers and actionable direction. No decks to review, no status updates to sit through.
- Specific recommendations, not general observations
- Actions you can implement immediately or delegate directly
- Commercial framing on every decision - what moves the number
- 4
AFTER 3 MONTHS
Rolling quarterly from there
Three months gives us enough time to understand your firm and make a measurable difference. After that, it rolls on a quarterly basis - no long-term commitment required.
- Minimum three-month commitment to establish baseline and show results
- Quarterly rolling after that - no annual lock-in
- Exit on 30 days notice once past the initial term
FIT
Built for firms like yours
Growing firms with no senior marketing person
You have 5 to 50 people. Marketing decisions are being made by a founder or partner who knows they need help but can't justify a full-time hire.
Firms with a junior marketer or agency
You have people doing marketing work but nobody setting direction or holding them accountable to commercial outcomes.
Founders spending time on marketing decisions
You're making marketing calls you shouldn't be making. Your time is better spent on clients and operations.
Find out what's blocking your pipeline.
We'll look at where leads are dropping off, what your data shows, and whether advisory makes sense for your firm.
30 minutes. No preparation needed.